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Courtyard was created in the early 1980's based on the preferences of frequent business and leisure travelers. The Courtyard Concept: a hotel that consistently provides guests what they value most.
Early 1980's: Courtyard Takes Root and Defines the Moderate Tier in North America
In the early 1980's,the moderate tier in the United States consisted primarily of lower quality, less expensive "full-service" hotels. No one understood guest needs in this segment.
Marriott saw the opportunity for a hotel designed just for these travelers. Extensive research into the preferences of these frequent business and leisure travelers became the blueprint for the Courtyard Concept: a hotel that consistently provides guests what they value most.
Courtyard is designed to anticipate guests’ basic needs– functionality, safety, consistency, comfort and value– while maintaining an economic model that drives returns to the bottom line.
Courtyard turned the tired and unappealing moderate tier into one with wide consumer acceptance and strong owner preference
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